Blancpain luxury watch brand to celebrate the opening of its New York specialty store, the new store is located at 697 Fifth Avenue, the Assembly also invited the internationally renowned chef and brand friend Joel Lubushon (Joël Robuchon) together to participate in the event, and treasure Accompanied by Mr. Alain Delamuraz, Global Vice President and Marketing Director of Perl, visit the new store and review the brand's history and achievements.
Alain Delamuraz, Blancpain Global Vice President and Marketing Director, Joël Robuchon, internationally renowned chef and brand friend
The friendship between Blancpain and the talented French chef is obvious to all, and this is a double happiness. On the one hand, Blancpain opened its brand new New York specialty store and the chef, who had obtained 31 Michelin stars, took this opportunity to celebrate Blancpain and set up a nearby restaurant, L'Atelier de Joël Robuchon) as its latest base established outside Europe, Asia and North America. New store sales area accounted for two floors, a new design and decoration refreshing, an area of 375 square meters.
Many journalists and brand friends attending the event visited the new store under the leadership of Mr. Alain Delamuraz to learn more about Blancpain's world. Thereafter, the brand's dialogue with the legendary French chef focused on the core values shared by both, such as the pursuit of excellence, professional knowledge, sophisticated touch and superb technology. Mr. Alain Delamuraz concludes with a summary of the common philosophy of both: "Positive innovation is our traditional philosophy, exactly the same as Joel Lubusong, and his technique and creation continue to improve. We are determined to move forward , Building a better future for the brand. "
Internationally renowned chef and brand friend Joël Robuchon
On the other hand, the Michelin star chef also said he shared a common philosophy with Blancpain and pointed out in reference to the brand's 50s, Le Brassus series and the Villeret classic series: "I had a chance earlier When visiting the Blancpain watchmaking workshop, carefully observe the master watchmaking work, to see their focus on the work, full of devotion to the process, I understand we as chefs and watchmakers work together for the production of our work And I'm proud. "
At the end of the event, Joel Lubusong suddenly excited, hanging up the Blancpain wall clock for the store. He proudly relocated the wall clock prizes, symbolizing his deep connection with the Blancpain watchmaking workshop, emphasizing "time is an important part of cooking."
For over 30 years, Blancpain has long established friendly relations with culinary masters before culinary excellence gained today's reputation. The relationship between the Blancpain brand and Joel Lubusong was established long ago in 1989 when both Chef Frédy Girardet and Paul Bocuse were nominated Chefs of the Century by the Gault & Millau, , The brand is also dedicated to each of them presents a special carved watch as a souvenir. Over the years, Blancpain watchmaking workshops have always had a common philosophy with internationally renowned chefs in pursuit of a better living art.
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