2019年9月18日星期三

Do not want to hit the watch? Pay attention to avoid these 9 "minefields

Lu Xun said well: hit the table is not terrible, who ugly embarrassed.

As everyone sought after as Apple "arcade", the conspicuous LOGO and classic design, can be identified through the three streets at a glance, quickly let you put in a crowd ready.

In the watch industry, the same there are some easy to identify, sales and good brand, became the "bad street" there. This issue is a street series compilation, if you do not want to hit the table, pay attention to avoid these "minefields."

1

When it comes to Street Tables, the first brand that appears in my head is DW , I am afraid no one has any comments?

To tell the truth, DW nothing good history grilled, with cheap Japanese quartz movement, shape and NOMOS Bauhaus style similar.

However, previous well-done brand marketing , it must be admitted, DW caters to the needs of several young consumers, celebrities with the same paragraph, the table can be exchanged for the use of eighteen wire red and the media fired up.

Now DW heat gradually down, this fresh college wind other brands can do, you are the average price of 1K , I sell hundreds, is not an advantage, and then stressed to consumers, "Do not drift," much better to sell, Very refined. And imitation of the low cost of DW, dozens of dollars a.

2

Casio almost contracted student market, its very " durable " features can even be used by users to make scripts - Casio durable ancestral.

The founder of Iraq Kikusu because he broke his father bought him a watch, and concentrate on the development of "never fall bad" watch, this tabulation has deeply decided the Casio features.

Because the price is cheap, versatile, playful, production is also considered good, to meet the needs of a large number of young people, coupled with attractive appearance, the student party should be the main force in the consumption of Casio.

3

Underwear brand CK is also on the list of street tables, just look at the practicality, with DW half dozen, more fashion watches, usually selling a design and brand awareness.

Fashion brand origin CK, watches advocate "minimalist style", hit a lot of people Concave shape needs, coupled with the positioning is not high, it became one of the wearing weapon.

4

Then you have to ask, in addition to look at the fashion watch, a little eggs are not used, can the whole point of the actual? Have. In addition to Casio, Seiko is also very hot table in the brand.

For many budget is not high and want to play mechanical watch friends, Seiko is almost the best choice.

Classic Seiko No. 5 , which is equivalent to the price of Nokia 1110, regarded as competent series; then jugs, terrarium and other functional timepieces, with unique design has attracted countless fans; comeback cocktail theme , though with 4R movement suffered some criticism, but also to many people added a choice of parity dress table.

As for the beginning of the year from the independent Seiko GS, not in the street to discuss the scope of its positioning is high, the sword means luxury.

5

As Tissot , already said rotten, right?

Swatch can become the first watch group, the importance of low-end market is a big reason, and Tissot, almost the first card thugs .

Rui table, Rui table, some of the ordinary knowledge of the watch do not know the general white-collar workers, looking at the table to buy Switzerland. At this time, as the Swiss watch entry Tissot, naturally became the part of consumers choice.

Coupled with good marketing, Tissot in the country's reputation Cengru rub to rise. Relative to the aforementioned DW, CK, Tissot's product line is very comprehensive, quartz machinery business suits and so on are, the price is relatively friendly, so become a street expression of reason.

6

On marketing, how can a little modern Longines ? Almost anything you can see in equestrian events can find its presence, and Longines, the sport, has studied for over a hundred years.

In modern times, Longines began to study Lin Chi-ling, after studying Lin Chi-ling and studying Zhao Li-ying. It can be said that Longines in the world, with the most luxurious spokesperson, brand ambassador squad.

This play, Longines reputation can not ring it?

Some people say: million or so, Longines almost invincible. Although one-sided view, but not without reason.

How many people can know that the first half of Longines is the existence of the king. Today, some brands with parallel to Longines, if you return to the last century, I am afraid only kneeling licking children.

Bale, not a history lesson. Now more interested in who Longines who will study.

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