The establishment of each brand will have its own story, just like Patek Philippe and Mr. Patek fell in love to set it down, the plot is also due Jacques David Le Corte and Edmund Yaeg The same taste and was born.
Today we will take stock of the names of these top brands and their history.
1
Patek Philippe
Patek Philippe
The brand name comes from the founders Antoine Norbert de Patek and Jean-Adrien Philippe, both of whom share a friendly friendship.
In the memoirs of the two founders, we learned that the name of Patek Philippe was not so simple. Mr. and Mrs. Patek negotiated the names that had been set for some time.
Six years after working closely with Anthony Beida, Adrian Fei Li insisted his name should be added to the company's name. Mr Patey promised to change the name of the company to join Adrianne Philippe's surname Philippe, but weeks passed and nothing happened. At the start of the London Exposition, Mr. Philippe asked his name to appear in the name of the company, at least for the duration of the show, but he was hesitant. Until the company threatened to leave the company, Patek ended its stalemate and agreed to draft a new contract to change the name of the company to Patek, Philippe & Compagnie.
Logo unique logo called " Calatrava Cross Star ", the logo is the knight's sword and priest's cross made of stars.
According to legend, in 1185, a city called Calatrava was invaded in Spain. The courageous priests and knights cooperated with each other to lead the people to resist and eventually defend their homeland. Mr Patek and Mr Philippe felt that this was a good fit with their tacit cooperation so that since 1875, the Calatrava Crosshair has incorporated the Patek Philippe logo.
Around 1880, the company began registering the brand names for the watchmaking workshops, somewhat similar to today's company logos.
The brand name originally registered for "Patek Philippe & Compagnie" was submitted in 1882 with an acronym for "PP & C" decorated with a fancy font but abandoned shortly thereafter.
On April 27, 1887, the Calatrava Crosshair (pictorial) was registered as the company's brand logo. January 25, 1908, renewed registration and further explanation of the Calatrava Cross (pattern).
Three of the six new brand names registered in 1891 are based on the Calatrava Cross (motif). What Patek Philippe did at the time was probably to prevent the Calatrava Crosshair from being used or spoofed by a third party.
2
Auntie
Audemars Piguet
In 1875, two young talents of watchmakers Qiu Le Louis • • AUDEMAT (Jules Louis Audemars) and Edward • • Auguste Piguet (Edward Auguste Piguet) determination to work together in the development of high-level Swiss watch Ru Valley Resort Watches and clocks, officially founded Audemars Piguet factory, and in December 17, 1881 in Le Brassus set up "Audemars, Piguet & Cie" company.
Audemars Piguet's logo AP is composed of the first letters "A" and "P" of the two surnames Jules-Loui s Audemars and Edward-Auguste Piguet. The performance on the dial is the first letter of the two surnames combined capital "AP", the following is the watch brand name.
Old LOGO
In 2012, the brand Logo has also been cleverly redesigned. The original long sentence "Le maitre de l'horlogerie depuis 1875" was replaced by the name of a village in the Jura Valley, the village of Le Brassus, the home of the former Albert Plant.
3
Vacheron Constantin
Vacheron Constantin
The origin of Vacheron Constantin's name: Vacheron is the founder's surname, Vacheron's grandson and businessman Francois Constantin work together to change the name of the watch factory Vacheron Constantin, which is today's watch factory Vacheron Constantin Vacheron Constantin.
The Maltese crosshair emblem , which is the hallmark of Vacheron Constantin, originates from the precision gear above the winding case lid in the movement for adjusting the springiness. Its function is to prevent the winding box from being over-linked so as to make the hour hand work more accurately.
The most common five-piece Maltese cross- stop design
When the Swiss Federal Trademark Office, Berne, registered a business mark in 1880, Vacheron Constantin chose this iconic symbol of high quality to showcase the world's superior craftsmanship and watchmaking heritage.
The brand logo is registered with the Swiss Federal Trademark Office in Berne
The Maltese Cross is a symbol used by the Knights of the Hospitals and the Order of the Order of Malta. Its shape is made up of four "V" letters, designed on the cross used in the first crusade. The eight apexes are said to symbolize the eight virtues of the knight: faithfulness, piety, honesty, courage, glory and honor, fearless of death, helping the poor and the sick, and respecting the church.
4
Breguet
Breguet
Breguet brand logo is the French "Breguet", two pointers and "depuis 1775" this three parts. Every part has its deep meaning, Breguet in French is Breguet.
The two hands represent the blue steel Breguet needle that they themselves created. In 1783, Mr. Breguet designed a pointer with a hollow dot at the quarter of the end. At that time, this creation was only Mr. Breguet Many watch design invention is a humble one.
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