August 23, to help open a new era of e-commerce watch brand, Jingdong watches formally sounded the brand assembly in Beijing, from the "customer, brand, fashion" as the starting point, combined with, including TAG HEUER, Zenith when Zenith, Chopard Chopard, CITIZEN, MOVADO, Uranus, Rossini and many other well-known domestic and foreign watchmakers, officially hosted the 2017 watch night and brand conference. Wan watch as a whole industry chain watch open platform, dedicated to creating value for the global watch ecosystem, also invited to participate in the conference.
Conference site
In order to be able to bring consumers a more quality, worry-free, pleasant shopping experience, Jingdong launched this watch brand alliance to seek more effective cooperation between the major watch brands. Ding Xia, president of Jingdong fashion division at the conference put forward Jingdong watches currently focused on the three strategic directions are: First, the channel up: look forward to working with many watch brands direct cooperation; Second, the panorama of marketing: Linkage with the brand , Jointly carry out the traditional media, new media and other multiple directions; Third, all-round lifting for the customer experience: through the big data continue to study the consumer pain points, improve the maintenance needs of the experience, the formation of a complete full link worry-free purchase .
Miss Ding Xia
On the day of the conference, many famous brands from domestic watches, Swiss watches, and Japanese and Korean watches gathered together to share the story of the brand growing together with Jingdong in the process of e-commerce.
Friends of FIYTA brand Wang Luo Dan Jingdong cooperation with many national brands origin and long time, since 2009, Jingdong watches and one after another with the king table, according to table, FIYTA, seagull table, Rossini reached a cooperation, since then, Jingdong The contents of the cooperation with the top five watch brands have been continuously deepened and the level of cooperation has been continuously enhanced.
As we all know, in the field of luxury goods, Swiss watch rigorous and cold, long history and unique industry culture doomed them in the choice of e-commerce this path will be very cautious.
However, the face of the eruption of e-commerce, Swiss watch brand, including Tag Heuer, Chopard, Zenith, Japanese brands such as Seiko, Casio and so on are constantly on the line force, to seek more possibility.
Mr Wan Xiao CEO (left) and Mr Lu Kaihui, Director of E-Commerce Cooperation Department (right)
Conference site
In order to be able to bring consumers a more quality, worry-free, pleasant shopping experience, Jingdong launched this watch brand alliance to seek more effective cooperation between the major watch brands. Ding Xia, president of Jingdong fashion division at the conference put forward Jingdong watches currently focused on the three strategic directions are: First, the channel up: look forward to working with many watch brands direct cooperation; Second, the panorama of marketing: Linkage with the brand , Jointly carry out the traditional media, new media and other multiple directions; Third, all-round lifting for the customer experience: through the big data continue to study the consumer pain points, improve the maintenance needs of the experience, the formation of a complete full link worry-free purchase .
Miss Ding Xia
On the day of the conference, many famous brands from domestic watches, Swiss watches, and Japanese and Korean watches gathered together to share the story of the brand growing together with Jingdong in the process of e-commerce.
Friends of FIYTA brand Wang Luo Dan Jingdong cooperation with many national brands origin and long time, since 2009, Jingdong watches and one after another with the king table, according to table, FIYTA, seagull table, Rossini reached a cooperation, since then, Jingdong The contents of the cooperation with the top five watch brands have been continuously deepened and the level of cooperation has been continuously enhanced.
As we all know, in the field of luxury goods, Swiss watch rigorous and cold, long history and unique industry culture doomed them in the choice of e-commerce this path will be very cautious.
However, the face of the eruption of e-commerce, Swiss watch brand, including Tag Heuer, Chopard, Zenith, Japanese brands such as Seiko, Casio and so on are constantly on the line force, to seek more possibility.
Mr Wan Xiao CEO (left) and Mr Lu Kaihui, Director of E-Commerce Cooperation Department (right)
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