2019年9月30日星期一

Brand history 丨 almost can not see Blancpain, Glashütte original these big brands

Watch industry has developed to today, has been 300 years of history. This 300 years, watch industry unpredictable and volatile.

A lot of watch brands have embarked on the peak, has also dropped to the bottom, and now again full of glory. Like Blancpain, although it is the first registered watch brand, but because heirs do not intend to join the watch industry, almost broken inheritance; like Glashury original, it was the Soviet union robbery, almost destroyed ...

Yesterday , we had stockpiled historical stories of top brand names. Today, we bring the history of the top brands in the world to changes and ups, with more than 300 years of big brother and 10 years of rookies.

1

Blancpain

Blancpain

Founded in 1735 by Jehan-Jacques Blancpain, Blancpain has a history of nearly 300 years and has been hailed as "the founder of classic timepieces".

Jahan - Jacques Blancpain (Jehan-Jacques Blancpain)

Blancpain is the oldest Swiss watch brand, is the world's first watch brand registered in the book, is the world's very few can all independent design, development, manufacture, assembly and sales (from A to Z), Brand.

Blancpain family business management for as long as two centuries ended in 1932. After the death of Frédéric-Emile Blancpain, Berthe-Nellie, his only daughter, was unwilling to be involved in watchmaking.

1735 Blancpain workshop in the Villeret area

So the two partners, Frédéric-Emile's most beloved, Betty Fiechter and André Léal, acquired the Blancpain watch factory the following year and renamed it "Rayville SA, succ.de Blancpain".

Now at Blancpain movement factory in Le Sentier

On January 9, 1983, SSIH sold the name Rayville-Blancpain to the son and son of the same name company, Jacques Piguet, of Frédéric Piguet, and Jean-Claude Biver, employee of SSIH. The two partners set up a manufacturing plant in Le Brassus, in the Jura Valley, and the company has since named Blancpain SA.

Brand LOGO abbreviation JB from the founder Jehan-Jacques Blancpain initials. Yes, do not call people treasure bó, Chinese name! Po pò!

2

count

Piaget

1874 Earl (Piaget) was founded by 19 year-old Edward George Earl (Georges Edouard Piaget), Earl still has inherited its name and created Earl of creative history.

Georges Edouard Piaget

In 1874, Earl Edward Earl made his mark in the small village of La Côte-aux-Fées in the Jura region of Switzerland and decades later became synonymous with luxury and precision watches. First of all, he opened the first movement manufacturing workshop in his own farmhouse, specializing in the production of high-quality, high-quality movements for well-known Swiss watch brands.

In order for the family business to last forever, the Piaget, which specialized in the movement, decided in 1943 to register the Piaget as a brand name and make it at the La Côte-aux-Fées watch factory, officially launching and selling the " Piaget "logo watch.

3

Glashütte original

Glashütte Original

Glashütte as early as 1845, the famous watchmaker FALange funded by the German government in eastern Germany Glashütte (Glashütte) established a watch production base.

FALange loan plan application

As the watchmaking industry won the support of the Saxony government, the watchmaking industry in Glashutte started to flourish, causing products to be copied counterfeit. Watchmaking companies in some other countries are flirting with the words "System Glashütte" engraved on their watch, using unscrupulous measures to increase sales.

System Glashütte pocket watch

In response, Glashütte watchmaking uses the word "Original" to prove that the watch was indeed made in the town, which is why "Glashütte Original" is now named. For the first time in 1921, the Original Glashütte name became a trademark on the dial.

Splendid Glashütte watchmaking history almost ended in World War II. Towards the end of World War II, Soviet troops launched a general offensive on Nazi Germany and the Saxon area was devastatingly hitched. Since the town of Glashutte, which had a population of only a few thousand, did not have much population after its bombing, the watchmakers were even less original One-fifth, within a matter of hours, all the watch factories in the town were demolished by the Soviets.

At that time, the Soviet Union also demanded that Glashütte deliver the reparations in the form of tools and machines. All the original more than 100 watch factories were owned by the Soviet Union and VEB Glashütter Uhrenbetrieb (GUB), the only one Glashütte watch and watch factory established, Supply of watches and clocks to the Soviet Union.

GUB era Glashütte watch

Therefore, in the secondary market, and now the Glashury Museum, you can see a lot of dial with GUB words printed on the Glashütte watch. At that time all the best town watchmakers and technical drawings are also owned by the Glashütte watch factory.

Until 1994, after the merger of East and West Germany, the Glashütte brand was able to formally emerge from the world altar in the name of Glashütte Original.

4

Henry Muhammad

H. Moser & Cie

When Johann Heinrich Moser ended his apprenticeship in 1826, he had carefully considered where to start a business and how to succeed. He originally wanted to introduce a division of labor to his hometown, Schaffhausen, but the then council rejected his application and awarded the city watchmaker this honor to others.

Johann Heinrich Moser

As a result, Moser traveled to St. Petersburg, Russia and in 1828 established the "H. Moser & Co." trading company there.

Moser devised a company logo in the form of a written company with a trade mark imprinted by Moser, which was used by almost all Moser timepieces by 1918, either on its own or in its own language Production of foreign products or assembly products.

In 1918, H. Moser & Cie. Was confiscated in the turmoil of the Russian Revolution, leaving only the business at Lehre to be spared and unaffected. After the crisis caused by the quartz watch in 1979, he became part of the "Dixi-Mechanique" group at the watch factory in Lehrem and started his business under the name "Hy Moser & Cie."

In 2002, Dr Jürgen Lange re-registered the founders' initial brand "H. Moser & Cie." Worldwide. The word "VERY RARE" on the sign means "Super Rare" in Chinese, which indicates that Henry Muhammad is extremely confident with his watch.

5

Richard Mill

Richard Mille

Richard Mille is the world's top watch brand, the brand was founded in 2001, referred to as "RM". It is revolutionary watchmaking technology, developed the most sophisticated tourbillon watch world famous. Richard Mille, the founder of the brand under his own name, once said: "My goal is to create Formula One for the watch industry."

Richard Mille

Richard Mille was born and raised in the French Draguignhan Region. At the age of 20, I studied in Besancon School of Technology for a year studying English for one year studying English.

At the age of 50, he finally decided to create his own brand, intended to break the current status of the watchmaking industry, to achieve the perfect combination of watchmaking technology and the new concept of the 21st century.

The first watch: RM001

When Richard Mille disclosed the plan to his friend and friend Laurent Picciotto, he immediately won their great interest and support. Then contact his friend in Les Breuleux Dominique Guenat (Montres Valgine's brand owner), but also readily agreed to join. So there was a blockbuster RM 001 watch.

6

Roger Dubi

Roger Dubuis

Brand founder clock master Roger Dubuis specializes in the development of complex movement, has worked for Patek Philippe (PATEK PHILIPPE) for 14 years. In 1980, he set up a watchmaking workshop, commissioned by many famous brands to develop complex watch movement.

Roger Dubuis

In 1980, Roger DuPi self-established watchmaking workshop, commissioned by many well-known brands developed a complex watch movement. In 1995 he co-founded the Roger Dubuis brand with Carlos Dias.

Each part of the Roger Dubpie watches, including the spring-loaded clockwork, was developed and manufactured by Roger Dubuis and is the only watchmaker to have all Geneva Seal imprints in the production process.

7

Jacquet

Jaquet Droz

In 1738, pierre jaquet droz founded the first watch factory in La Chaux-de-Fonds. He made a series of long pendulum (floor clock), equipped with continuously refined precision movement, to become a unique artistic treasures.

LOGO star in the seven-pointed star , on the middle of the brand name abbreviation JD, seven-pointed star in Europe symbolizes the unknown and mysterious. The charm of time is that the next second you never know where you are, I do not know the success of failure. Two seven-pointed stars represent the two children of the founder, Jacques Drouot, whose children in his heart will always be the brightest stars of his life.

8

High Perfus

Greubel Forsey

In 1999, Robert Greubel and Stephen Forsey started their own independent tabulation work. CompliTime SA was founded in 2001, laying the groundwork for the introduction of the same-name brand Greubel Forsey in 2004.

Robert Greubel and Stephen Forsey

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