Fiyta Sales Co., Ltd. General Manager Mr. Pan Bo
2017 is a very significant year for FIYTA. Since its inception in 1987, FIYTA has just reached its 30th anniversary this year. Brand this year launched a new brand attitude of "executive for love," expressed the young people nowadays agree that the aggressive point of view, that is, time to do their favorite things. This also contains a subtle brand of FIYTA development mentality, this, Pan Bo us out the meaning of which.
"We introduced the latest declaration of the brand spirit attitude -" for love ", the four characters reflect, first and foremost the Fiyta brand to consumers a calm state of mind is a more mature calm, This calmly reflected in our products and interpretation of the brand, which is a love for consumers; In addition, the "Executive", but also reflects a little bit "stubborn", no longer as hard-edged as before, Instead of daring to calm down, persistent and insisted. "
"This year is the 30th anniversary of the brand, Fiyta's target customer base is probably in the 25-35 years old, we have many 30-year-old customer, standing thirty, is a time to start accumulating precipitation," for love " The introduction of the Declaration is very easy to resonate with our consumers.In my opinion, through this brand 30 years of continuous determination to forge ahead, and now gradually began to precipitate some time accumulation and development, has reached its 30th time "
FIYTA 2017 brand new attitude of "executive for love"
FIYTA launched a new concept of "limited time experience shop" is as an extension of the "executive love". It breaks the traditional store style by creative fashion shop, more fashion and personality, pay more attention to inside and outside packaging and interactive experience.
FIYTA Shenzhen Coast City shopping center in the "limited experience shop"
Next in the first-tier cities across the country to start a tour, this time-limited shop in Shenzhen as the first tour of the exhibition tour, on June 6 - June 15 in Shenzhen Coastal City Shopping Center continued to show. To this end, Pan Bo introduced us to the concept of "limited time shop".
"With the concept of limited time of 8 days, we hope to have more interaction with consumers through such a young flash culture. The limited-time experience store not only adopts fashionable inner and outer packaging and the way of interactive experience, but also displays the limited time display products, There will be some limited edition, these limited edition is only a thousand, hundreds, or even a, in this way of experience, is a good interaction, so that consumers enjoy a unique leisure time in a hurry. , Is not only the sale of watches, but also hope to convey to everyone the FIYTA lifestyle and philosophy.
FIYTA brand friend film and television actor Zhang Lanxin
The limited-time experience shop, but also invited to the FIYTA brand best friend film and television actor Zhang Lanxin, Zhang Lanxin day wearing the FIYTA florid series debut debut, for the limited time to experience boutique cut shop opening. Vivid yet feminine Zhang Lan Xin's arrival attracted many fans to stop for the scene, and jointly witnessed FIYTA florid series released.
Florid series , just launched from last year in 2016 this series, this year is the flagship of Fiyta. Not only in this year's Basel Watch Fair, made a live experience show; the same time, but also with some time ago reflects the Disney film "beauty and the beast," made a joint release; and in the channel launched a distinct fashion interactive experience store, the market The reaction is very good.
FIYTA Florist Series LA802008.WWHD
For the series behind the launch of the story, Pan Bo tells us, he said,
"Huayu, is a series of women's watches .Fian Yada has always attached great importance to the female market.In China, men often make money to spend women, so in the family expenses, female consumption is a very important part of women in the aesthetic, Emotional demand will be more plump than men For female consumers, Fiyta has introduced a series of strings, clovers series, sales are good, at the same time, we also observed that customers 25 years of age consumers , There are different consumer needs, they may think the front of the two series more elegant, so we are targeting this age consumer demand we have made new attempts; the other hand, this age is also love Stage, girls like flowers, so from this perspective, through the flower dimension, to provide them with new options now look at the market response, or very successful. "
In addition to the women's watch florid series, on the male form, the other selling series is the series of photographers . In this limited-time experience store, it blends the characteristics of this series of watch models, grasping the elements of popular photography nowadays, giving customers the mystery and the desire to shoot, the corridor with a large amount of light and shadow, and creating the shuttle effect of time. At the same time, set up a special photography interactive area, consumers can enjoy self-love in the scene area to share.
Time-limited shop in the photography interactive experience area
FIYTA Cameraman Series GA860013.BBB
Once in many interviews, Pan Bo expressed his love of this series, we can say that this is his beloved series. In this interview, he also shared with us another reason, he said: "For me, this series has another layer of meaning .Framework series is the first team from the concept of FIYTA creation And out, and through the way of integrated marketing to long-term push, and get a lot of market response series, is a FIYTA best-selling series, which makes me feel relieved. "
As a famous domestic watch brand, FIYTA is the most pioneering watch brand in China. From earliest CCTV news, celebrity endorsements, entering the international market, quickly embracing the era of e-commerce, integrating brand marketing, etc., Fiyta always walk in the forefront of the industry.
Among them, the FIYTA brand spokesperson in the choice, has been deeply rooted in the people. Louis Koo and Gao Yuan Yuan, the two brand ambassadors and Fiyta have been for many years.
Louis Koo, signed in 2009 so far, the cooperation with Fiyta has been 9 years. High round, signed from 2011 to date, seven years ago, the goddess round in many fashion occasions are wearing a FIYTA watch to attend.
At the same time, Fiyta and many celebrity artists also have long-term friendly cooperation, such as Tong Liya, Li Chen, Wang Luo Dan, Zhang Lanxin and so on.
This long-term cooperation is a mutually cherished relationship between the two sides. Pan Bo shares: "Our partnership has been very good, when the initial choice of spokesperson, Fiyta mainly consider two aspects.The first aspect is from the consumer level, we were in the country to do a lot of consumption Survey, which is selected by our consumers spokesman.The second aspect, is the spokesman and the core spirit of the Fiyta brand fit, that is, a proactive attitude through these two aspects, of course, right On the election of them in fact also proved that the consumer's vision is very sharp and we themselves have always respected the façade, positive and positive to the concept of consumer brands, they are also in circles are very positive energy Of celebrities such as Louis Koo, not only in the cooperation of the active efforts, in private, he is also very caring, doing a lot of good deeds, which we are very touched.
For today's 30-year-old Fiyta, the future still has a long way to go.
Pope said: "Just as we were just beginning to enter the Basel fair, I remember the time was urgent and with a nervous mood, but now we are more calm on the international stage. At the same time, from another perspective In terms of terms, after all, we have only 30 years. Compared with the top 100-year-old brands in the world, we also see more room for improvement in more confidence, both technically and market-wise. The way we are going is still quite long, but not so urgent. "
Expect Fiyta's next surprise.
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