G-SHOCK x SANKUANZ, not only the design of the watch, but also opened a new milestone in the cooperation between G-SHOCK and Chinese fashion brands.
After experiencing Paris before the catwalk, the fashion brand SANKUANZ has become the backbone of the Chinese fashion circle, but has been closely linked with the streets, trends and fashion G-SHOCK, this once again and SANKUANZ bring a new cooperation watch - TUNDRA
On June 25 (Paris time), SANKUANZ, as a representative of China's fashion, marched again to the Men's Week in Paris, France for the quarterly catwalks of the spring and summer 2018 series and opened the door for a shake-up with G-SHOCK at the catwalk show. This is the first time G-SHOCK (Global) has cooperated with Chinese fashion brands on a global scale. In view of this, both parties decided to take the lead in exposing this cooperation program during the Paris Men's Weekly Catwalk, including one of their projects to go to Iceland and American shot concept posters and short films.
G-SHOCK X SANKUANZ Video Address: https://v.qq.com/x/page/p05187ayxrv.html
The G-SHOCK x SANKUANZ watch concept video, produced by video team Bright Black, is intended to explore the relationship between time and space. From the moment you press the START button on your watch to start timing, the protagonist enters an invisible space above the timeline, in addition to being able to explore yourself in a different space-time, but also free shuttle between these space-time explore. But when you press the stop button, everything is back to the origin, everything is in the hands of the watch, as if in the reincarnation of space before the compass.
In addition, SANKUANZ also brought an ad hoc theme exhibition for the cooperation watch with G-SHOCK, which is produced by the creative team Random Studio. With the TUNDRA watch, the theme of "Snow Mountain and Tundra" is restored. For visitors to experience the "snow-capped mountains" experience inside, more intuitive to experience this design behind the watch concept.
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