On June 28, 2017, IWC celebrates the grand opening of its boutique Residenzstraße 13 in Munich. After a year-long construction and careful refurbishment, this historic building in the heart of Munich has been revitalized. Boutique is divided into two layers, covers a total area of about 226 square meters, the use of modern design concepts. The bar has a bar, a fireplace and a seating area, creating a relaxed atmosphere with a soft color scheme inviting guests to enjoy a stylish setting.

Some 200 VIP guests from business, politics, the arts, the media and Munich's upper class should attend the grand opening ceremony at the invitation of Christoph Grainger-Herr (IWC CEO) and Henrik Ekdahl (IWC Managing Director of IWC) . Celebrity watch lovers, IWC IWC friends Elyas M'Barek, Moritz Bleibtreu and Thomas Heinze help make the red carpet shine.
After the ribbon-cutting ceremony, Christoph Grainger-Herr, chief executive of IWC, addressed the guests with greetings: "Following the Neuhausen and Bogenhausen, Munich now has the IWC track record. Boutiques, part of the Bavarian capital, further improve the brand's global retail network. "
Grand opening ceremony to the new boutiques as the center, IWC IWC introduced this series of double-chained needle chain Munich boutique boutiques (model: IW371217), the bottom of the watch engraved Munich Frauenkirche church pattern, blue plate red Needle collocation also became the theme of the evening party inspiration. After the welcoming speech, guests have plenty of opportunities to explore new boutiques, immerse themselves in the IWC world and enjoy cocktails and attentive service. In addition to drinks, bartender Rocco Tolomeo is prepared live on the bar, while the jazz band Monaco Swing Trio plays the background music for guests.
Each IWC watch has its own story, deeply rooted brand nearly 150 years of history. The product line is inspired by a rich source of legendary Leonardo da Vinci, history of early navigation and aviation, and fascination with diving and adventure expeditions. The rich story tradition is reflected in the records of the IWC IWC and continued in the wearer's wrist.
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