In recent years, the impression that "e-commerce has a great impact on the entities" firmly occupies people's minds.
However, the 2016 China E-Commerce Consumer Behavior Report released by Jingdong this year expects e-commerce transactions to exceed 20 trillion yuan, accounting for about 10% of total retail sales of social consumer goods, indicating that offline traffic and consumption still occupy the main body. The National Bureau of Statistics The data show that the growth rate of e-commerce sales is slowing down year by year. Online retail sales in the first half of 2016 increased by 28.2% over the same period of last year. The online retail sales growth rate dropped below 30% for the first time in five years. E-commerce growth slowed down. Jingdong Joint Yonghui and Ali Suning said that the electricity supplier has begun to shift their empire and the unique offline scene experience is prompting the electricity supplier to reconstruct and adjust.
At the same time, offline businesses under the strong impact of e-commerce business, especially the heavy-talked-about garment industry in the past year, have also begun to think about the upgrading of consumer experience and the issue of retail transformation. What are the changes in the traditional offline retail reform? Investing in new retail: Reversing production with data in the reverse direction, creating new retail formats by upgrading user experience and investing in new technologies.
First, to enhance consumer shopping experience: consumer data is more and more important
Young people have become the mainstream consumer groups, they have more than the price of shopping experience and personalized needs, clothing retailers need from the consumer demand for this group, to create a new consumer experience, to better meet their individual needs, that is, to optimize services and commodity. Quality Services Rely on advanced intelligent equipment upgrades and details of the deal, high-quality goods rely on consumer demand Big data access to information, such as what consumers like style, style, color, this consumer-oriented anti-push product marketing More favorable.
Japanese clothing Flandre stores, for example, the store according to the customer's previous shopping records stored in the information, such as the customer's body, color preferences, with style, etc. recommend their new clothing. Flandre store dressing room distinctive, surrounded by four glass curtain wall, when the customer took the clothes into the fitting room, the electronic screen will display a virtual designer above, according to the customer's body, color, temperament and other characteristics for customers Recommended clothing with the selected clothes, such as customers took a shirt, recommended pants, skirts, shoes, etc., after the selection of electronic screen that will show the overall image of these clothes with customers, without undressing to feel upper body effect . If you are not satisfied with the style or size of your clothes, try the appropriate style, size or inventory information in the fitting room to communicate with the clerks through the smart display to improve the shopping efficiency and customer satisfaction. Flandre stores such shopping experience thanks to RFID solutions, the dressing room through the RFID reading device to read clothing with RFID tags, followed by other equipment corresponding start, after the purchase of these information stored in real time, both for the business to provide consumer Big data, but also as the next consumer consumer into the store's recommended reference.
Major domestic apparel brands have also begun to gradually introduce RFID solutions to try to apply new technologies to improve customer shopping experience. In March this year, Tai Laina, the women's clothing brand, took the lead in introducing the new retail RFID integrated solution of Yuan Wang Gu, the leading RFID enterprise in the Internet of Things, and built the first smart fashion store in China by using RFID electronic tags, smart hangers, smart dressing rooms And smart cash register system, from the selection of apparel, try on, to pay, have greatly enhanced the degree of customer experience, while intelligent platform through the data transmission to collect consumer demand, contribute to the new season product design.
Second, optimize cost efficiency: supply chain management is imperative
In the traditional clothing supply chain, a garment from customization, design, processing, clothing, transportation, sales to the counter about 6 to 9 months, while the fashion trend changes rapidly, consumer demand is not static. Initially this is a burst of money, a few months have become everywhere Jieyi, abandoned by consumers, resulting in backlog of products, leading to high inventories, has long been no strange thing. In this issue, you can refer to the fast fashion brand ZARA practice, ZARA's success lies in "fast", that is, to create a sensitive supply chain system: the shortest only 7 days, usually 12 days. When the competition is extremely fierce, efficiency is gaining the world. The result of optimizing the supply chain management is that the efficiency is greatly improved.
Improve supply chain management, intelligent application is the key, especially the new application represented by the new retail RFID technology, a number of garment enterprises (Tailina, Decathlon, La Chapel, Hailan home, etc.) have begun to be Introduced and practiced.
Apparel supply chain management on the main role of RFID technology:
1, the production of clothing management and workstations in the tracking of products: RFID tag attached to the clothes in the form of tags, because of its UHF features, can be long-range, batch read, with intelligent systems or equipment (Such as hand-held machines, tunnel machines, etc.) real-time product information;
2, the logistics and warehousing clothing out of storage management and store inventory management: storage links collection, delivery, inventory and other aspects of artificial low efficiency, prone to error, the use of RFID technology without opening the box can be realized 6 seconds per box precise recognition speed, Bulk, return sorting up to 2 seconds each; store staff using handheld devices and other smart devices to quickly inventory the goods;
3, anti-counterfeiting anti-Cuanhuo: RFID tag on clothes as the only identity information, to help prevent security burglary, but also to avoid the unscrupulous dealers in the sale of low-cost behavior to earn the difference.
If the clothing retailer RFID tags in each dress, you can from the production, storage, logistics, to store management aspects of a single product traceability, business efficiency will be greatly improved. By RFID tags, all aspects of data flow will be more timely, the rapid collection of data in all aspects of the retailer can also provide decision-making analysis of the retailer's reference, the supply chain reaction will also be more agile, the supply chain will be significantly shortened cycle.
Thus, the traditional reform of the retail apparel industry, whether it is to enhance consumer shopping experience, or optimize supply chain management, can take advantage of Internet of Things RFID technology. Well-known Internet of Things RFID technology company Yuanwangu label products have been successfully applied to Decathlon, Hailan home and other retail companies, and Teli Lian Lianchuang China's first RFID smart fashion stores, the clothing retail opened a traditional store Upgrade the curtain of innovation. Apparel retailers who are in the midst of a whirlwind of retail reforms may wish to try Yuan Wang Gu's RFID solutions for new retail stores to make a perfect transition in the wave of things changing the world.
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