Dialogue 丨 Alexandria, general manager of Aida, Switzerland

Two days ago, a man visited Guangzhou and we had a conversation.

Take a look at this cool sportsman!

Deep gem blue shirt with dark blue business trousers, dark brown leather belts and shoes, capable fashion!

Wearing his own watch is his hand!

One more piece. . .

Give a close shot. . .

Wear his own new 2017 watch, as well. . . Wedding ring! (Flower thank .jpg)

The man from Italy, not only looks stylish, but also very solid (cai) force.
He is the Swiss watch brand for centuries - general manager of 艾美达: Alexander (name is domineering)!

Founded in 1875, Armand Nicolet is a world-renowned veteran Swiss watch brand with just 4 years of experience in the Chinese market (introduced by China.com in 2013 as the sole distributor for China).

Because of his frequent visits to China, a few years later, we found a secret of the transformation of forming men!

Look at his appearance before.

2014 visit million table net

2015 with million net sales team photo

This time to meet, develop 100% male!

It turned out that evolution of the male secret is: bearded!

And, wear a handsome watch!

He is wearing the hand of the new 2017 Amy Ada.

Amy Da 2017 new

He told me: "This year's new features, mainly in the classic models before the Amy Da reinvent, to extend the classic elements, and into the new ideas, new classic, but also with retro and fashion, very stylish. "

Let's take a look at the classic models that AIDA sells in China in recent years.

Amy Da - Contemporary Classic Collection M02 9740A-AG-M9740
This as the best-selling star models of AIDA, using the Amy's own AN 2846-9 movement, and unique cross calendar, wheat dial dial, blue sword-shaped pointer, anti-glare sapphire crystal glass, 100 M waterproof, stylish equipment classic.

The following is a paragraph, Amy Da contemporary leisure series J09 Araf A650AAA-BU-MA4650AA (model is very long!)

Inspired by the European Church vintage window, the three-tier 316L stainless steel case, this watch is inspired by the contemporary elegance of sportsmanship!

The design is typical of the Italian style, informal, very modern, with a sense of fashion.

Alexander said: "Imeida's Italian company is mainly a design team, all the designers are from Italy. Looking at many watch brands, their designers are also Italians, such as IWC, Panerai, etc. I think the Italian culture nourishes a free style of design.Our Italian designers, with their keen powers of observation, are good at discovering the beauty and using the new materials to design classic works of fashion.

In addition to the eclectic Italian design, another formidable weapon of the company is - the antique movement .

"The DNA of the company is its antique movement," Alexander said.

The greatest value of the antique movement is rare, and not renewable! At present, there are very few brands in the world with antique movement.

Why do you have AMIDA antique movement?

From the shock wave in the Swiss watch industry in the early 1970s, when the mechanical watches of many brands went sluggish, they began to sell mechanical movements cheaply under tremendous pressure. The Amy Da has upstream at this time, set the power of the family, the acquisition of a wide range of antique movement, including the discontinued Venus movement, UT movement, etc., because he firmly believes that not only the charm of mechanical watches will not decline , But also to rekindle the new vitality.

Armanda founder Armand Nicolet

Have to say, Mr. Aida has made a very correct decision, and now the whole of Switzerland, no watch brand has such a lot of antique movement like the Amy Da, and the earliest antique movement, now has 90 Years of history (even older than our grandparents).

Subsequently, the United States selected from these movements AMIDA, adjust, polish, add modern sophisticated devices such as new hairspring.

Today, these charming and special movement is already the core features of the company. Due to the very small number of original antique movement, so a lot of watch models are limited edition Amoi. These products will be exposed to the United States a unique position in the market! Become a global watch lover's good heart.

Amy Da - Antique movement limited series

1957 movement, the world's limited 150

It also has its own patent, and its special feature is that no matter how you adjust it, the clasp's position is always at the center of your wrist, which is great for those with obsessive-compulsive disorder.

Currently Alessandro Braga, general manager of the company

Alexander told me: "If you want me to describe the company, it must be: Italian design combined with Swiss made."

Fashionable and detached Italian design, elegant; with Swiss antique hard core movement, extravagance and confidence, the achievements of the 100-year-old 艾达达.

Today, the company has hundreds of retail stores in 24 countries around the world. Among them, the United States, Russia and the Middle East are the world's top three major markets in the world and the Chinese market is also catching up with rapid growth.

Look at your hands wearing the Amy Da it?

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